Gujarati Lexicon

Social Media Campaign

Gujarati Lexicon aims to preserve, popularize, and contemporize the Gujarati language. They promote its learning and usage, help develop a vocabulary, and enable reading of Gujarati literature. They have developed India’s first and most comprehensive Lexical resource, the Gujarati Language Resource.
 
Requirement
They needed social media creatives for various campaigns.
 
Solution
One of the campaigns was in collaboration with the NavGujarat Samay, where a word was selected from the headlines and its meaning and usage was explained. Another campaign was about re-introducing words from the past era to generate awareness with nostalgia. Our team designed and created the social media posters for these campaigns.