Brand Identity and Logo Design
Founded in 2001, MEHER the Troupe is a performing arts group composed of lovers of puppetry and theatre. They are committed to engage puppetry in experiment, entertainment, education, cultural exchange and inclusive social development, and have taken this art form to local, national, and international platforms.
The name and ideology of the troupe is inspired by Meher Contractor, a Sangeet Natak Akademi Award winner and a world renowned puppeteer. She founded the Darpana Puppet Troupe and gained international acclaim because of her works with the group.
The company needed an identity and design for its brand. They also required a marketing campaign.
We created a logo and many other visual elements for the company in the process of giving them a fresh visual identity. We also designed posters during their initial phase, along with some newspaper adverts as part of their marketing campaign.