Rizwan Adatia Foundation

Rizwan Adatia Foundation (RAF) is a non-profit organization that works to positively impact the quality of life of people in need through the innovative initiatives.  RAF strives to improve the life of marginalized by making a strategic investment in development sectors across seven countries in Asia and Africa including India, Bangladesh, Kenya, Mozambique, South Africa, DR Congo and Swaziland. The foundation focuses on people who are vulnerable due to their sex, age, geographic location such as Children, Youth, Women and senior citizens.  

Requirements :

The website of Rizwan Adatia Foundation did not clearly convey the purpose of the organization. Hence it needed a better and a smoother user experience which communicated effectively to its visitors.

Solution :

We gave the organization a fresh visual identity by revamping the website that best represented their work  and provided a fitting understanding of the purpose of RAF. 

We also made sure that it provided a fitting understanding of the purpose of RAF by eliminating the disarray. We followed a refined approach to the website design:

  • Research and information gathering about the industry and target audience
  • Sitemap development
  • Theme/concept ideation, website layout design, Aesthetics and UX (futuristic, contemporary and based on latest technology, platforms, devices)
  • Uniform visual elements design (buttons, actions, signs, icons)
  • Visual styling and brand design/colour continuity
  • Content writing and compilation with design
  • Final website interface functional design