SharkID illustrations and Campaigns
Shark ID is a social phonebook app. It’s smart calling feature automatically identifies the name of the unknown caller, Spammers and Telemarketers. The user can publish Digital Business card and Personal Card and create a 4-8 letters global ID to share it with anyone. It comes with a lot of other features that makes contact management easy and convenient.
Requirement:
Shark ID wanted to revamp their brand identity by making it more strategic and relatable.
The brand was looking to expand its marketing activities to increase its word of mouth. They wanted to create a greater impression in the minds of their target audience through social media. The sole objective was to increases the download of the app from Play Store and App Store.
Solution:
In the first phase of marketing, we redesigned the logo. We reduced the elements in the logo and changed the brand colours to make it more vibrant and appealing to the target audience.
In the second phase of marketing, we created social media campaigns for Shark ID.
We strategized and designed visual language and the characters (illustrations) for the promotional campaigns aligned to the brand colours. We created Uttarayan (Festival Campaign) Product Features Campaign and Woman’s Day Campaign (Cause)
