SharkID illustrations and Campaigns

Shark ID is a social phonebook app. It’s smart calling feature automatically identifies the name of the unknown caller, Spammers and Telemarketers. The user can publish Digital Business card and Personal Card and create a 4-8 letters global ID to share it with anyone. It comes with a lot of other features that makes contact management easy and convenient.


Shark ID wanted to revamp their brand identity by making it more strategic and relatable.

The brand was looking to expand its marketing activities to increase its word of mouth. They wanted to create a greater impression in the minds of their target audience through social media. The sole objective was to increases the download of the app from Play Store and App Store.


In the first phase of marketing, we redesigned the logo. We reduced the elements in the logo and changed the brand colours to make it more vibrant and appealing to the target audience.