A logo is something that conveys the essence of the brand in a way that resonates with the end customers. The logo may not be timeless but it still has to be distinct. There is no standard template for logos. Logo design is the most misunderstood and mystified design format. Everyone claims to have a theory about what makes or breaks a logo but nothing seems to be working. Idesire communications, a top creative agency in Ahmadabad is trying to create its unique style for logo designing and visual communication.
Most of the companies fail to deliver their best results due to some misconceptions about logo designing that are prevailing in the market. With so many confusions, it becomes difficult to understand the importance of a logo and brand identity. So, it is important to burst out the common misconceptions and give a different perspective about logo designing. Here are some of the most common misconceptions about logo design.
Most Common Misconceptions about Logo Design:
‘A logo must always reflect the working of the company’
Though the logo is a part of branding a logo doesn’t have to always reflect what a company does. As long as a logo reflects the ethos of the company, it can be anything. Nowadays even companies are encouraging top creative agencies to create logos unique to the working of the company, which would help create a higher recall value for the customers. The best example for this is the logo for Apple or Starbucks which doesn’t reflect in any way what a company does.
‘The logo has to be everlasting or timeless’
“There is nothing permanent but change”. As the brand ages, to offer newer things to newer segments, every brand changes. To bring in a fresher perspective most of the brands need to change their logo. Very few brands currently have timeless designs. The brands that have changed their logo, to cater to a broader audience are Shell, Coca-Cola, Nike, IBM, etc. Idesire communication, a top branding agency in Ahmedabad provides solutions for re-branding and visual communications that gives the brand a fresh and new perspective.
‘The logo must always have a symbol’
This doesn’t always happen. Some of the most famous logos have no symbol at all, they are just well-crafted type. This doesn’t mean that logos should not carry symbols. At times, a symbol can become more memorable and ubiquitous than the company name itself, such as Apple, Nike or Pepsi. So, use a symbol if you need to represent something important to the company. If that’s not the case, it’s best to consider more typographical solutions.
The main purpose of the logo is to provide a unique signature that will become associated with the qualities of the company. Just like a signature, a logo is more about the person behind the signature and very little about the person receiving it. Just remember these points and focus on what your company stands for. Make your logo that reflects brand identity and its communication through visuals.